Design - Branding

Águas de Portugal

’’Water with a drop of consciousness’’

A national awareness campaign developed for Águas de Portugal.

The challenge

Create a broad and diversified strategy for an awareness campaign against water consumption.

Know more

What we did

Branding, Film, Digital activation

How we did it

With a ’’drop of consciousness’’

Know more

What we did

Branding, Film, Digital activation

How we did it

With a ’’drop of consciousness’’

The challenge

Create a broad and diversified strategy for an awareness campaign against water consumption.

 

Solution

The motto ’’Water with a drop of consciousness’’ was the starting point for a nationwide campaign to raise public awareness about water consumption. From merchandising materials to an advertising spot (TV and radio), we have captured the public’s attention to an emerging need.

 

      
 

 

      

 

In the meantime, from the motto of the campaign, the brand invited the greatest Portuguese comedian Herman José to create several sketches to reinforce the idea.